Weekly Learnings #17

Hi fam,

Today, I'm walking you through 7 things across NFTs, Web3, and creator economy that I’ve learned and found fascinating this week.

Enjoy!

🎙️ Spaces I spoke in this week:

7 things I’ve learned & enjoyed this week:

1. Sam Spratt's Monumental Moment

You’ve likely heard about Sam Spratt selling out his Monument Game this week, totaling 1116.66 ETH ($1.9 million), deep in a bear market. Sam’s story is fascinating - I highly recommend checking his recent interviews for his journey as an artist. NFT Now has a good one that you can play here.

2. Grateful Show's Exciting Update

I’ve been co-hosting Grateful Show since 2021, and it’s been a journey packed with learning, remarkable stories, inspiration, and fun. All three of us see great potential in IP and are passionate about building businesses. I'm thrilled we got the Made By Apes license this week, and will soon be displayed on The Bodega platform. Thank you for all the support. 💙

3. The Resurgence of the "Early BAYC Vibes"

I’ve talked to several people who joined the BAYC/MAYC club this week. They all had one thing in common - they joined to belong, not to speculate. Specifically, they wanted to:

• surround themselves with those who believe in IP

• belong to a group of people who build

• meet new like-minded friends

• have fun

These are the very same reasons people wanted to own an ape before the hype started. Can this justify the price tag? I think it can, especially when considering the network perspective and the opportunity to build a business with your IP.

4. Brands Still Believe in Web3

I cheer for brands exploring NFTs, especially during the bear. They might not always get it right, but I admire their willingness to experiment. Adidas made it right this week - they dropped new ultra-limited sneakers, and everything went smoothly. Real products offer a straightforward and relatable way to showcase NFT technology to the masses.

5. DeGods Founders Embracing Video Content

We might be seeing a new “building-in-public” trend with DeGods. It's not only Frank who's turning on the camera to chat with the community; his co-founder Kevin is doing it too. He's sharing thoughts about building his previous companies, DeGods, and his personal stories. The community seems to appreciate it. Video content boosts authenticity, builds trust, and gives collectors a feeling of being part of the journey. A new playbook for founders?

6. Rising Tide of the Creator Economy

The creator economy is expected to double to $480 billion by 2027. This week, Tucker Carlson hit a whopping 260 million views (🤯) on a single episode streamed on 𝕏 — that's over 100x more views than he had on Fox News. Additionally, I learned that nearly half of all TV views now come from streaming platforms like YouTube, likely to surpass traditional broadcast and cable TV soon. Bullish on creators, bearish on traditional media.

7. Growth Strategy: Volume First

The content formula is simple:

If you up both quality and volume (and stick with it), you’ll grow. But, if you're not a full-time content creator, balancing other tasks can be challenging. The solution? If your content is already decent, just 2x the volume. You’ll grow, and the added volume will naturally help you boost quality over time. Remember, it's a long game.

Hope you enjoyed this newsletter and learned with me.

Have a great new week.

Beast